Always Original

“Always Original” was chosen as the brand essence that guides our strategies in managing KFC Indonesia’s digital presence.

Change the corporate voice become people voice

Humanizing the corporate’s voice, “Always Original’ is interpreted as the authenticity, the uniqueness that comes from Indonesia. It’s about understanding the culture, fulfilling the local taste, and being personally close and relevant to the audience.

Riding the local momentum

Our mission requires us to feel & understand the surrounding culture, to find & fulfil the local taste, and to keep our distance close & relevant to the audience. These qualities have helped us in creating our state-of-the-art execution tactic that we are proud of, which is; to ride the local momentum.

One of the example of us executing the ‘riding the local momentum’ tactical was when the Gundala Film was released. We successfully included KFC Indonesia’s brand as a part of the social media discussion of the movie, even commented by the movie director, Joko Anwar.

One of the example of us executing the ‘riding the local momentum’ tactical was when the Gundala Film was released. We successfully included KFC Indonesia’s brand as a part of the social media discussion of the movie, even commented by

the movie director, Joko Anwar.

KFC Indonesia social media overall performance

From MediaWave polling, KFC Indonesia beat McDonalds and Burger King for

netizen favorite social media account.

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