Para generasi muda pasti sering denger komplain-komplain dari generasi yang lebih tua. Ada beberapa alasan hal ini bisa terjadi, mulai dari keraguan terhadap teknologi sampai ke memory problem yang dialami orang tua.

Biasanya sih generasi muda akan membalas komplain-komplain ini dengan "OK boomer", tapi ternyata komplain seperti ini memang selalu terjadi sejak dulu, dan mungkin akan terjadi juga untuk generasi baru nanti.

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"Anak Zaman Sekarang…"

Orang dewasa yang suka mainan anak-anak sering disebut "kidult" (dewasa tapi berjiwa anak-anak). Katanya sih kidult suka mainan karena berusaha menyembuhkan "inner child" yang merasa nggak puas dengan masa kanak-kanak, alias MKKB (Masa Kecil Kurang Bahagia). Faktanya, menurut Psikolog kidult nggak cuma lahir dari kondisi MKKB, lho!

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Udah Gede Kok Suka Mainan Anak?

Gak ada yang lebih nyebelin daripada orang yang merasa paling menderita di muka bumi saat lagi kelaparan. Marah-marah saat sedang lapar ini biasanya dikenal dengan hangry memang bisa terjadi pada semua manusia loh! Walaupun gak semuanya marah-marah, ada juga yang jadi lemes dan pendiam. Tapi ada kok cara untuk hindari agar Hangry tak terjadi!

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Paling Menderita saat Lapar Melanda

Saat ada kerabat yang melihat bayi baru lahir, pasti timbul komentar bahwa wajahnya mirip ibunya atau hidungnya mirip ayahnya. Faktanya, wajah bayi yang baru lahir masih berubah-rubah loh! Kok, tapi orang bisa melihat ya kemiripan antara wajah bayi dengan orangtuanya?

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Bayi Baru Lahir Mirip Mama atau Papa?

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10 Minutes reading

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Applicable insight for your business

Create a relatable brand communication by understanding the insights of cultural phenomena happening around us

Cultural Issues

People around the world, Indonesians included, experienced a life shift as an effect of the pandemic. If anything, humans learn to slow down and discover the endless potential to achieve optimal holistic health and wellbeing.&nbsp; &nbsp;This report will dig deeper into how brands could take on opportunities in the wellness industry through innovation and collaboration. We collaborate with MarcMade and Svargasvara to create a therapeutic sound ambiance, Forest Therapy, that will accompany and maximize your reading experience.&nbsp;&nbsp;

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Game-Changing Wellness Insight for Brands

Gen Z are digital natives that dominate Indonesia's population with over 74,93 million souls. They are youths with distinguishing characters we'd never seen before. This report will hopefully be the ultimate guidebook; providing a wider perspective on understanding Indonesian Gen Z. &nbsp;We collaborate with 5 Indonesian youth media: We The Genesis, Finance for Teen, Project with Us, KARSA, and Green Welfare Indonesia to enrich the report with the opinions of 100 youths across Indonesia.

Gen Z are digital natives that dominate Indonesia's population with over 74,93 million souls. They are youths with distinguishing characters we'd never seen before. This report will hopefully be the ultimate guidebook; providing a wider perspective on understanding Indonesian Gen Z.

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Redefining Indonesia's Digital Native: Gen Z

While social media has a lot of positive impact on our lives, spending too much time on it might be overwhelming. Wonderwhy collaborates with a creative marketing agency, Garis Temu to challenge three creative workers to sign out from social media for a week in order to establish a healthier state of mind.&nbsp;This report will discuss their social media detox experience, as well as questioning further on how brands can stay connected with their audience outside of mainstream social media.

This report will discuss their social media detox experience, as well as questioning further on how brands can stay connected with their audience outside of mainstream social media.

Cultural Insights