Dikit-dikit buka tutup kulkas, bahkan sampai dimarahin emak karena katanya boros listrik.

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Buka Tutup Kulkas Nyari Apa Sih?

Pernah merasa kegocek ibu-ibu yang memberi sein kiri tapi nyelonong ke kanan? Kamu nggak sendirian!

Ternyata saking banyaknya yang mengalami hal serupa, fenomena ibu-ibu yang menguasai jalanan sampai dijadikan meme. Kurang jelas alasannya kenapa ibu-ibu bisa identik dengan gaya menyetir motor yang meresahkan. Yang pasti, menurut penelitian belum tentu ada sangkut pautnya dengan mitos wanita lebih payah menyetir daripada laki-laki.

Terus kenapa bisa banyak banget yang mengalami kejadian serupa ya?

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Sein ke Kiri, Kok Belok ke Kanan?

Sekarang chat tanpa embel-embel "wkwk" atau sekedar emoji bisa dikira lagi marah, padahal aslinya biasa aja.

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Nambahin "wkwk" Biar gak Dikira Galak

Sering kena clickbait karena thumbnail yang heboh? Tenang, kamu gak sendirian.

Hampir semua orang pasti pernah terpancing clickbait, apalagi dengan semakin berkembangnya estetika konten di media sosial, setiap hari kita jadi dikelilingi konten-konten yang bersaing untuk menarik minat sebanyak-banyaknya orang.

Kenapa ya thumbnail atau judul yang heboh bisa berhasil?

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Sering Kena Clickbait Heboh?

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Release every month

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10 Minutes reading

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Applicable insight for your business

Get to know happening cultural around us to shape your business communication more relatable with your audience.

Cultural Issues

While social media has a lot of positive impact on our lives, spending too much time on it might be overwhelming. Wonderwhy collaborates with a creative marketing agency, Garis Temu to challenge three creative workers to sign out from social media for a week in order to establish a healthier state of mind.&nbsp;This report will discuss their social media detox experience, as well as questioning further on how brands can stay connected with their audience outside of mainstream social media.

This report will discuss their social media detox experience, as well as questioning further on how brands can stay connected with their audience outside of mainstream social media.

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Sign Out: Social Media Detox for Brands

Gen Z are digital natives that dominate Indonesia's population with over 74,93 million souls. They are youths with distinguishing characters we'd never seen before. This report will hopefully be the ultimate guidebook; providing a wider perspective on understanding Indonesian Gen Z. &nbsp;We collaborate with 5 Indonesian youth media: We The Genesis, Finance for Teen, Project with Us, KARSA, and Green Welfare Indonesia to enrich the report with the opinions of 100 youths across Indonesia.

Gen Z are digital natives that dominate Indonesia's population with over 74,93 million souls. They are youths with distinguishing characters we'd never seen before. This report will hopefully be the ultimate guidebook; providing a wider perspective on understanding Indonesian Gen Z.

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Redefining Indonesia's Digital Native: Gen Z

People around the world, Indonesians included, experienced a life shift as an effect of the pandemic. If anything, humans learn to slow down and discover the endless potential to achieve optimal holistic health and wellbeing.&nbsp; &nbsp;This report will dig deeper into how brands could take on opportunities in the wellness industry through innovation and collaboration. We collaborate with MarcMade and Svargasvara to create a therapeutic sound ambiance, Forest Therapy, that will accompany and maximize your reading experience.&nbsp;&nbsp;

Cultural Insights