1% Shift: SEO Isn’t Dead. It’s Evolving.

We’ve spent the last 8 years building brands through social media and watched discovery shift — from hashtags to algorithms to short-form video.

Now, the same disruption is hitting search.

Signal: AI didn’t kill SEO. It changed how people discover information.

The Shift: Keep writing your SEO article and leverage it into social media content, too.

For years, Google was the only game.

We chased keywords, backlinks, and rankings.

Now, platforms like ChatGPT, Perplexity, Gemini, and Copilot are rewriting the rules.

They don’t give 10 blue links — they provide answers.

That’s not the end of SEO.

It’s the start of AEO — Answer Engine Optimization.

If you understand how people search and discover on social, you already get half of it.

The difference is that now, the audience isn’t scrolling — it’s asking.

And AI decides who answers.
 

We used to optimize for one search engine. Now we optimize for five.

That means more visibility, but also higher standards.

LLMs don’t reward clickbait; they reward clarity, structure, and authority.

If you lead marketing or content, here’s the new playbook:

1. Keep your Google fundamentals sharp.
2. Learn how LLMs read, summarize, and cite content.
3. Write clear, factual, structured answers.
4. Track traffic from AI platforms — it’s already happening.
5. Stay close to product updates from OpenAI, Perplexity, and Google.
    

The next wave of discovery won’t be about ranking pages.

It’ll be about training AI to quote you as the answer.

No big leap. No overnight growth.

Just consistent, deliberate action that compounds.

That’s it.

There’s your 1% Shift to act on.

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