Budaya Beberes

#budayabeberes is a KFC Indonesia campaign that encourage people to clean up their own food after eat at KFC restaurant.

There is a pro and contra in this campaign. And we responding their contra comment with a witty and unapologetic expression that trigger a viral content on Twitter and Facebook

Our #BudayaBeberes Facebook post successfully gathered ± 400.000 reaches & 73.000 engagements (this is big for our Facebook)

While on Twitter, we recieved this tweet:

Although a comment like this may be painful to read, we realize the viral-able potential it has, so we went all in.

From this viral tweet we harvest

Featured on

1. kompas.com
    
2. suara.com
    
3. okezone.com
    
4. Opini.id
    
5. Asumsi.co
    
6. Jakarta Post