KFC Indonesia

Budaya Beberes

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#budayabeberes is a KFC Indonesia campaign that encourage people to clean up their own food after eat at KFC restaurant.

 

There is a pro and contra in this campaign. And we responding their contra comment with a witty and unapologetic expression that trigger a viral content on Twitter and Facebook

 

 

 

Our #BudayaBeberes Facebook post successfully gathered ± 400.000 reaches & 73.000 engagements (this is big for our Facebook)

 

While on Twitter, we recieved this tweet:

 

 

Although a comment like this may be painful to read, we realize the viral-able potential it has, so we went all in.

 

 

From this viral tweet we harvest

 

Featured on

 

  1. kompas.com
     
  2. suara.com
     
  3. okezone.com
     
  4. Opini.id
     
  5. Asumsi.co
     
  6. Jakarta Post


 

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