KFC Indonesia

Budaya Beberes


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#budayabeberes is a KFC Indonesia campaign that encourage people to clean up their own food after eat at KFC restaurant.


There is a pro and contra in this campaign. And we responding their contra comment with a witty and unapologetic expression that trigger a viral content on Twitter and Facebook


Our #BudayaBeberes Facebook post successfully gathered ± 400.000 reaches & 73.000 engagements (this is big for our Facebook)


Although a comment like this may be painful to read, we realize the viral-able potential it has, so we went all in.


From this viral tweet we harves

Featured on

  1. kompas.com
  2. suara.com
  3. okezone.com
  4. Opini.id
  5. Asumsi.co
  6. Jakarta Post


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