KFC Indonesia

Survival Bucket


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In rainy season we create a thematic campaign that related to our audience.

We create KFC Survival Bucket campaign for 3 personas; first jobber, couple,

and university student.

Relatable and Yet Unique Visual Expression

We expressed this idea with 3 packages of visual expression

that we self produce with our in-house production team.

Please visit the content for more comprehensive preview.




COUPLE                                                                                                 UNIVERSITY STUDENT



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