KFC Indonesia

Digital Campaign of Hot Rods


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Introducing a new product from KFC through a digital campaign called

“Gara-Gara Hot Rods”. The campaign focus on showing various expressions

from people after experiencing the spicy sensation of Hot Rods.



Several Key Opinion Leaders (KOLs) such as Raditya Dika, Tan Boy Kun,

and Bang Pen also created their expression videos to contribute to the activity.

This challenge attracted many audiences for the submission and improved

the awareness of the new product from KFC Indonesia.


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