wonderwhy-black.svg

large_wonderwhy-banner@4x.png

medium_wonderwhy-banner@4x.png

small_wonderwhy-banner@4x.png

thumbnail_wonderwhy-banner@4x.png

wonderwhy-banner@4x.png

Cultural Insight
Analysis

Gen Z are digital natives that dominate Indonesia's population with over 74,93 million souls. They are youths with distinguishing characters we'd never seen before. This report will hopefully be the ultimate guidebook; providing a wider perspective on understanding Indonesian Gen Z. &nbsp;We collaborate with 5 Indonesian youth media: We The Genesis, Finance for Teen, Project with Us, KARSA, and Green Welfare Indonesia to enrich the report with the opinions of 100 youths across Indonesia.

Gen Z are digital natives that dominate Indonesia's population with over 74,93 million souls. They are youths with distinguishing characters we'd never seen before. This report will hopefully be the ultimate guidebook; providing a wider perspective on understanding Indonesian Gen Z.

Unithree_Wonderwhy_CulturalInsights_issue8_thumbnail.jpg

Redefining Indonesia's Digital Native: Gen Z

While social media has a lot of positive impact on our lives, spending too much time on it might be overwhelming. Wonderwhy collaborates with a creative marketing agency, Garis Temu to challenge three creative workers to sign out from social media for a week in order to establish a healthier state of mind.&nbsp;This report will discuss their social media detox experience, as well as questioning further on how brands can stay connected with their audience outside of mainstream social media.

This report will discuss their social media detox experience, as well as questioning further on how brands can stay connected with their audience outside of mainstream social media.

Unithree_Wonderwhy_CulturalInsights_issue9_thumbnail.jpg

See our insights