Cindy Margaretha


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To be a strategist means that it is Cindy's responsibility to fully understand and help brands generate strong communication with research-based strategy in order to win the market.


Being a strategist is much like being a detective. Investigating the clients' wants and needs, interrogating the target audiences, gathering all the data evidences, connecting the dots until all could be one comprehensive strategy ready to be translated by the creative team, and let them do the magic.