Content Creator

About the Role

As a Content Creator at Unithree, you will be responsible for bringing ideas to life through engaging digital content. This role focuses on producing content that is relevant to social media culture and capable of capturing attention in a fast moving digital environment.

You will work closely with the Creative Strategist, Creative Director, Designers, and Social Media team to turn campaign ideas into compelling content. From planning concepts to shooting and editing, you will play a key role in making sure our clients’ content remains fresh, culturally relevant, and aligned with platform trends.

This role is ideal for someone who enjoys experimenting with content formats, staying ahead of social media trends, and constantly exploring new tools and techniques to improve storytelling.

Responsibilities

• Plan, shoot, and edit digital content for clients across social media platforms such as Instagram, TikTok, YouTube, and other relevant channels
• Execute content ideas based on creative and campaign strategies developed by the team
• Use tools such as CapCut and other editing software to produce high quality short form and social media optimized content
• Stay up to date with social media trends, viral formats, and platform updates, and proactively suggest ideas that can be applied to client content
• Explore new creative techniques, editing styles, and production tools to improve the quality and performance of content
• Handle the end to end production process including concept development, filming, lighting setup, and editing
• Ensure all produced content aligns with brand guidelines, campaign objectives, and platform best practices
• Collaborate closely with designers, strategists, and social media teams to ensure content is cohesive and impactful
• Participate in brainstorming sessions to generate fresh and culturally relevant content ideas
• Review and analyze content performance and contribute insights for improving future content
• Experiment with different content formats, storytelling styles, and editing approaches to optimize engagement

Qualifications

• Experience in content creation for social media platforms such as Instagram, TikTok, and YouTube
• Proficiency in using CapCut or similar mobile based editing tools for short form content production
• Strong understanding of current social media trends, viral content formats, and platform algorithms
• Creative storytelling ability and a strong sense of what makes content engaging and shareable
• Comfortable planning, filming, and editing content independently
• Familiar with both mobile production workflows and simple camera based shooting setups
• Basic knowledge of lighting, framing, and composition for digital content
• Ability to adapt quickly to new content trends and creative formats
• Strong curiosity and willingness to continuously explore new tools, techniques, and creative approaches
• Able to work collaboratively with creative teams while also managing content production independently

Bonus Points

• Experience analyzing content performance and using insights to improve future content
• Familiarity with simple A/B testing approaches for content formats, hooks, or storytelling styles
• Experience using professional cameras, microphones, and lighting equipment
• Understanding of social media analytics tools or platform insights