Insight Articles — Oct 10, 2024
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Author: Titta Hangsa, Sales Manager at CPXI Asia
Are your ads failing to engage users? Is your advertising budget being wasted on campaigns that don’t deliver? Are manual A/B testing methods too slow to yield results?
If you're looking for better audience targeting, AI-driven ads might be the solution you've been searching for.
In the world of digital advertising, reaching the right audience at the right time is crucial. AI enables precise targeting, making your ads more relevant and effective across major platforms:
AI-driven ads can detect various video contexts, from brand logos (including competitors’) to faces, actions, objects, scenes, places, on-screen text, audio, and even emotions. This makes your ads more effective, aligning them with the audience’s current context.
Images. AI-driven Ads Can Detect Various Video Contexts
Let’s look at a recent project for TransNusa:
Images. CPXI’s Project for TransNusa
By integrating these advanced AI strategies, we can significantly enhance your brand’s reach and engagement. Expect to see:
The success of contextual advertising lies in its relevance and repetition:
With AI personalization, ads become more than just messages, they transform into tailored experiences that truly connect with consumers.
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