Insight Articles — Oct 10, 2024

Effective Advertising Through AI

5 mins read

Share this article

Author: Titta Hangsa, Sales Manager at CPXI Asia
 

Transform Your Advertising Strategy with AI-Driven Solutions

Are your ads failing to engage users? Is your advertising budget being wasted on campaigns that don’t deliver? Are manual A/B testing methods too slow to yield results?

If you're looking for better audience targeting, AI-driven ads might be the solution you've been searching for.

 

How AI-Driven Ads Enhance Your Campaigns

In the world of digital advertising, reaching the right audience at the right time is crucial. AI enables precise targeting, making your ads more relevant and effective across major platforms:

  • YouTube: Ads are placed in the most relevant videos by detecting faces, logos, and objects. For example, sports videos display ads for athletic gear.
  • Programmatic/CTV: Ads are shown in the right context based on what viewers are watching. For instance, cooking ads appear during cooking shows.
  • Meta (Facebook & Instagram): AI ensures ads are shown at the optimal moment, such as travel ads appearing when users browse travel-related posts.

 

Advanced AI Capabilities for Better Ad Placement

AI-driven ads can detect various video contexts, from brand logos (including competitors’) to faces, actions, objects, scenes, places, on-screen text, audio, and even emotions. This makes your ads more effective, aligning them with the audience’s current context.

 

Images. AI-driven Ads Can Detect Various Video Contexts

 

Case Study: Success with TransNusa

Let’s look at a recent project for TransNusa:

 

Images. CPXI’s Project for TransNusa

 

Boost Your Brand’s Reach with AI-Driven Strategies

By integrating these advanced AI strategies, we can significantly enhance your brand’s reach and engagement. Expect to see:

  • Exceeds Avg. VTR Benchmark by 10-25% 
  • 1.5-2X Increase in Ad Recall 
  • 25-35% Brand Awareness Lift

 

The Power of Contextual Ads: Relevance and Repetition

The success of contextual advertising lies in its relevance and repetition:

  • Relevance: Through precise targeting, ads reach the right audience at the right time, based on their interests and behaviors.
  • Repetition: Consistent, high-intention ads across various platforms ensure a smooth and memorable journey for your audience, maintaining a strong brand presence.

With AI personalization, ads become more than just messages, they transform into tailored experiences that truly connect with consumers.

 

Share this article