Moonshine
Living under the Moonshine
image
Brief
Moonshine is an Epicurean dine and lounge located in the center of the bustling metropolis. Life as a city dweller makes working and private life became blurry and people unconsciously trapped in a work-life imbalance ecosystem. Moonshine is here to aim for the people who have a sense of lifestyle. Connecting with the most adventurous soul in their twenties, and the wiser ones in their fifties, who have interest in a place that gives different perspective, not only serve as a restaurant, but also an all-in-one pit stop to accommodate the society where they can do many things, chill out, and create a community of people who share the same value.
Solution
The name Moonshine was inspired by the old-time distillery, which originally distilled at night ʻby the light of the moonʼ. It is created by two words, moon and shine as a reflection of both energy of night and day, with the vision of giving the best experience to connect and disconnect, to talk about everything and nothing, to switch on and off, both contradictory with the same purpose: Balance. Reflecting both energies of night and day, with the vision of giving the best experience to connect and disconnect, both contradictory with the same purpose of balancing the unbalance. Moonshine is an Epicurean dine and lounge located in the center of the bustling metropolis. It aims to bring the enormous experience of a place where people can have a serenity morning to start their day, revive their mind by the noon, and dive into the tranquility at night. We’ve created the brand from the very start. Came up with the concept that reflected masculinity, gentleman, and bad-ass personality, we built the brand identity through the whole platforms.
Result
A brave, masculine, and bad-ass personality become the main attribute of Moonshine. Achieving a truly memorable culinary experience requires more than exquisitely cooked food and mood lighting. For Moonshine, assuring a relationship between ambiance and artistry, mood and food, is paramount to its success as an elegant, luxurious dining event.







share this creation